Welcome to the SEO expert website
Search Engine optimization
(SEO) is the practice of redesigning your website (code and content) and promoting your web pages
online to rank your website
higher on the search engine result pages (SERPs). Once you achieve a higher ranking, your customer traffic, brand and
revenues will increase exponentially. The
following figure illustrates the SEO ranking results for one of our
clients as compared to their competitors.
Note: The client's search phrase "US Economy Risks" is one of the most valuable
online media phrases in 2007-2008 for the business and finance sectors.
Our client's website ranks among the top 10 of more than 17 Million
competing pages from leading global media and universities. Note: Most
recent page count is more than 68 Million. The client ranking is still
in the top 10. With the first website referring to the client's article.
SEO (Search Engine Optimization ) Vs. SEM
(Search Engine Marketing)
What is the
difference between search engine optimization (SEO) and search engine
marketing (SEM)?
Search Engine Marketing (SEM) is a form of paid search engine
listing (see the figure above, on the top right section). SEM is an
advertising
program, in which you bid against your competitors to rent
the Advertising space. Depending on your industry and how competitive your market
is, the cost can be as high as $50 per click! The more competitive is
your market, the higher the advertising rate (lead
acquisition cost).
On the other hand, search engine optimization (SEO) is a
form of online public relations and technical wizardry, where you are
ranked as the most relevant site when potential customers search
for a product or a service using related keywords. It is also called
natural SEO or Organic SEO. Achieving a higher ranking in such a globally
competitive market requires exceptional technology expertise, marketing
knowledge and creative skills. The SEO cost is fixed, so after the initial investment
is set, all your traffic is free.
The best part is that your traffic can grow exponentially (no limit)
without having to pay for each click. Your customer base grows while
your marketing budget remains the same. The key challenge for all
companies is that SEO technology and marketing is very difficult to
master and the internet websites keeps growing and content keeps changing, so very few companies have the necessary
expertise to rank your website higher and maintain its ranking.
Can a company
guarantee first place ranking for all my keywords?
No company can guarantee first ranking for all your
keywords. Google, MSN, and Yahoo spend tens of millions of dollars to
develop and protect their ranking algorithms. A company that advertises
such guarantees will face huge trouble with the search engines.
Additionally search engines keep changing their algorithms every few
months in order to protect against reverse engineering efforts. On the
other hand, an expert SEO firm will have enough track record to show
consistently higher ranking for their clients (for example top 10
results). In addition to our track record, and client references, Online
Marketing Pro offers performance-based SEO services, thus eliminating
the risks of overpayment for undelivered results.
What does SEO involves?
As an online marketing strategy for increasing the
ranking of your website on search engines, SEO experts consider how
search engine algorithms work, how your clients search for relevant
products and services, and how your website is designed to meet the
search ranking criteria. The SEO process
involves internal and external optimization efforts. Internal
optimization takes into
consideration the website design, including the content, the code, the navigation structure and
many other factors. The external optimization involves the promotion of your website
on the Internet to increase your credibility. From our experience a successful ethical SEO
project requires the fine tuning of more than a 100 parameters, each
with a varying weight. A simple change in one or more parameters in
relation to the other parameters can result in altering your ranking
significantly.
Advanced SEO efforts involve the analysis of online
customer behavior, website content, HTML coding, information
architecture, site usability, page presentation, structure, menus,
content management systems, meta elements and XML sitemaps, as well as
fixing problems that could prevent search engine fully indexing your
site. A SEO project may also involve off-site (external) optimization
and promotion efforts like social media optimization, relevant link
exchange and ethical back links. Other complementary efforts may include
adding unique content to a website, ensuring that the content is easily indexed
by search engine robots, or making the site more appealing to users.
Without a doubt, an ethical SEO project requires a
combination of technical and marketing genius along with a dedicated
online promotion team. Technology or marketing experts alone will not be
able
provide you with the best results.
How much does a SEO project
cost?
The duration and the cost
of the SEO project depends on several factors including the number of
competing pages, how popular the search phrases are, what is your
target geographic market, and who are your competitors. A SEO project
can cost anywhere from $2,000 to $20,000 per month.
Which one is better for my company, SEO or SEM?
The combination of SEM and SEO can be very effective in
lead generation and customer acquisition. However, if you have a limited budget or
must to choose one over the other, here is one way to make a decision:
Comparison of cost/benefits between SEO and SEM:
-
Let's say your monthly marketing budget is $2,000 and the
SEM cost of "pay per
click" (PPC) bid is $1. For an SEM budget of $2000, you can expect to have 2000
clicks.
-
If your SEO company can guarantee more than 2,000
clicks per month for $2000, then it is better to go with a SEO
project. If not, then SEM is a better choice.
In general, if your market is highly competitive, then SEO is a
much better investment.
SEM and The Problem
of Click-Fraud
Based on our experience, customers have been more
satisfied with SEO than SEM, due
to the rising costs of Pay per click (PPC)
and the Click-Fraud issue. There are many stories of wasted SEM budgets
that generate a lot of clicks but do not deliver any qualified leads or clients. The term
"Click-Fraud" describes some unethical marketing firms that use
automated software to click on SEM Ads or use some pay-to-surf schemes to have users click on your Ads,
although they are not interested in buying from you. This is done to generate
income by the advertising websites. Even if there is no financial gain, your
competition can use automated software programs to click on your ads to increase your
cost. You have to be careful when investing with SEM. We recommend using web analytics to continuously measure the
traffic, the conversion rate and ROI
whenever you pay for SEM campaigns. Since SEO projects are fixed cost
projects, they do not have the same problem as SEM because you do not
pay per click.
Pay-for-Performance SEO Projects and Unique IP Addresses
To avoid the Click-Fraud issue altogether, Online
Marketing Pro can work with clients to develop a pay-for-performance
plan based on the number of unique IP addresses (unique visitors)
instead of the number of clicks.
What
is Ethical
SEO?
Ethical SEO is the practice
of designing and promoting your website to rank you higher without misleading or tricking the search engines by
using illegitimate techniques such as paid link farms, keyword stuffing or hidden text. Ethical
SEO takes more effort and expertise to achieve results, but at the same
time it is very difficult to beat (it provides a sustainable competitive
advantage). Any webmaster or SEO firm that promises you quick results
(or short cuts) for cheap budgets is simply using illegitimate search
engine spamming techniques (Blackhat SEO). Such techniques may rank you
high for a week or so, but your website will be easily discovered, penalized and
possibly even
banned from all the search engines.
Google, MSN and Yahoo continue to refine their advanced search engine
spamming detection algorithms. More recently, Google has allowed other
webmasters to report any sites that use paid links or similar unethical
SEO techniques. So your competition is on the lookout for any unethical
practices by your webmaster or hired SEO firm. Like all fraudulent
schemes, the end result is a
loss of time, effort, investment and reputation.
Search Engine Optimization (SEO)
- Google Webmaster Ethical Guidelines
The
following are extracts, verbatim, from Google's "Search Engine
Optimization (SEO) Ethical Guidelines"
"...Even if you
choose not to implement any of these suggestions, we strongly encourage
you to pay very close attention to the "Quality Guidelines," which
outline some of the illicit practices that may lead to a site being
removed entirely from the Google index or otherwise penalized. If a site
has been penalized, it may no longer show up in results on Google.com or
on any of Google's partner sites."
"Quality guidelines
These quality guidelines cover the most common forms of deceptive or
manipulative behavior, but Google may respond negatively to other
misleading practices not listed here (e.g. tricking users by registering
misspellings of well-known websites). It s not safe to assume that just
because a specific deceptive technique isn't included on this page,
Google approves of it. Webmasters who spend their energies upholding the
spirit of the basic principles will provide a much better user
experience and subsequently enjoy better ranking than those who spend
their time looking for loopholes they can exploit.
If you believe
that another site is abusing Google's quality guidelines, please report
that site at https://www.google.com/webmasters/tools/spamreport. Google
prefers developing scalable and automated solutions to problems, so we
attempt to minimize hand-to-hand spam fighting. The spam reports we
receive are used to create scalable algorithms that recognize and block
future spam attempts. SEO Quality guidelines - basic principles
-
Make pages for users, not for search engines. Don t deceive
your users or present different content to search engines than
you display to users, which is commonly referred to as
"cloaking."
-
Avoid tricks intended to improve search
engine rankings. A good rule of thumb is whether you d feel
comfortable explaining what you ve done to a website that
competes with you. Another useful test is to ask, "Does this
help my users? Would I do this if search engines didn't
exist?"
-
Don't participate in link schemes
designed to increase your site s ranking or PageRank. In
particular, avoid links to web spammers or "bad neighborhoods"
on the web, as your own ranking may be affected adversely by
those links.
-
Don't use unauthorized computer
programs to submit pages, check rankings, etc. Such programs
consume computing resources and violate our Terms of Service.
Google does not recommend the use of products such as WebPosition Gold™ that send automatic or programmatic queries
to Google.
SEO Quality guidelines - specific
guidelines
- Avoid hidden text or hidden links.
- Don't use cloaking or sneaky redirects.
- Don't send automated queries to Google.
- Don't load pages with irrelevant keywords.
- Don't create multiple pages, subdomains, or domains with
substantially duplicate content.
- Don't create pages that install viruses, trojans, or other
badware.
- Avoid "doorway" pages created just for search engines, or other
"cookie cutter" approaches such as affiliate programs with little or
no original content.
- If your site participates in an affiliate program, make sure
that your site adds value. Provide unique and relevant content that
gives users a reason to visit your site first."
contact(at)onlinemarketingpro.org | tel: (702) 294.2779 | Las Vegas,
NV, USA
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